Enterprise organizations use giveaways as a tool for their marketing strategies. Advertising giveaways on popular gaming platforms such as Facebook, Youtube, and Twitch to attract the attention of gamers is one way to promote their products. One can find gamer giveaways and prizes can be anything from t-shirts, coffee mugs, pens to branded USBs with stickers on them.
Advantages of gaming giveaways to people
- People love free stuff and giveaways
People love free things, especially those branded and appear to be of good quality. A study showed that 90% of the people like to receive free giveaway items. Another study showed that 58% of the people said they would purchase if they received a gift in the mail or in-store as an incentive to try out the product.
- Gamers are more likely to pay attention to sponsored brand’s ads and convert more into buyers
Gaming giveaways have been proven effective in many ways. Some research even concluded that gamers have above-average purchasing power than the general population; therefore, they are more likely to convert purchases than other demographics.
- Gaming giveaways earned exposure for the brand on the social media platform
Gaming giveaways are a strategic way to earn exposure from gamers. It increases the likelihood that more people will engage with your brand on social media platforms, where you can increase your reach and visibility to your target audiences. With gaming giveaways, they are more likely to watch sponsored videos and share them with their friends or followers.
- Social media is the most effective channel for gaming giveaways
Social media is a place where gamers spend lots of time. Using social media to promote your product can maximize the exposure you achieved from your giveaway. Youtube, Facebook, and Twitch are three famous streaming platforms where millions of people are actively watching for free giveaways; therefore, it makes sense to use social media for free and effective product promotion.
- Cost-effective alternative to sponsored ads
Another important reason various business organizations are using gaming giveaways is that they are more cost-effective than traditional marketing strategies such as sponsoring an ad on TV, in newspapers, and in magazines.